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Microsoft Enters the "Softwear" Business

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Old Dec 7, 2008, 06:26 AM   #1
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Microsoft Enters the "Softwear" Business
It's the latest marketing gimmick by the brain trust known as Crispin Porter & Bogusky, the marketing agency behind Microsoft's campaigns starting with the Seinfeld - Gates ads and continuing with the "I'm a PC" series. It's Microsoft "softwear." No, I didn't type that wrong. Microsoft clothing.
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