Are Microsoft's search woes just branding issues?

Iria · Apr 9, 2009, 04:23 PM

Don't get me wrong, Microsoft clearly has a branding problem when it comes to search.

In a Wall Street Journal item posted Wednesday, online executive Yusuf Mehdi makes the case that its akin to the issue Pepsi faced with Coke some years back. In blind taste tests it scores far better than it does with the brand attached. But, at this point, I wonder if Microsoft's issues don't run deeper.
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Source: Beyond Binary

Apr 9, 2009, 04:23 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 87	Are Microsoft's search woes just branding issues? Don't get me wrong, Microsoft clearly has a branding problem when it comes to search. In a Wall Street Journal item posted Wednesday, online executive Yusuf Mehdi makes the case that its akin to the issue Pepsi faced with Coke some years back. In blind taste tests it scores far better than it does with the brand attached. But, at this point, I wonder if Microsoft's issues don't run deeper. ______________ Source: Beyond Binary