Kumo to be dubbed Bing, AdAge says

**MIG-31** · May 26, 2009, 07:36 AM

Microsoft has been testing its search engine under the name Kumo, but if a report in Advertising Age is on target, it will launch under the name "Bing."

The adverting trade magazine says Microsoft will spend $80 million to $100 million on print, online, TV and outdoor ads touting its latest search effort. The magazine notes that figure is higher than most consumer product launches. Rival Google, meanwhile, spent just $25 million total on advertising last year, AdAge said.
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Source: C|Net

May 26, 2009, 07:36 AM	#1
MIG-31 HardwareHeaven News Mod Join Date: Dec 2002 Location: Nottingham,UK Posts: 56,702 Rep Power: 460 System Specs	Kumo to be dubbed Bing, AdAge says Microsoft has been testing its search engine under the name Kumo, but if a report in Advertising Age is on target, it will launch under the name "Bing." The adverting trade magazine says Microsoft will spend $80 million to $100 million on print, online, TV and outdoor ads touting its latest search effort. The magazine notes that figure is higher than most consumer product launches. Rival Google, meanwhile, spent just $25 million total on advertising last year, AdAge said. ____________ Source: C\|Net __________________ Please Post Your News Submissions Here