While the rumor mill is reaching a fever pitch with reports that Apple will show off a new iPhone during the keynote session at the Worldwide Developers Conference, the company said it definitely will be talking in-depth about the iPhone
3.0 software upgrade.
This
firmware upgrade is a significant milestone for the iPhone because it is expected to plug many of the weaknesses in the platform, and it rewards developers with new opportunities to create innovative applications that can be monetized. The App Store for the iPhone and
iPod Touch is already wildly popular with consumers and developers, but the 3.0 software may make the
platform even more attractive because it offers content creators more than 1,000 new hooks into the hardware.
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Source: Information Week