Microsoft sues three in click-fraud scheme

Mac Daddy · Jun 16, 2009, 11:39 AM

After an investigation that took more than a year, Microsoft has filed its first lawsuit over click fraud, where people manipulate clicks on a Web advertisement.

Microsoft filed the civil complaint on Monday in United States District Court in Seattle against Eric Lam, Gordon Lam and Melanie Suen, of Vancouver, British Columbia, along with several corporation names they were believed to have used, and several unnamed parties.

Microsoft is seeking at least $750,000 in damages. That might seem a small amount for a company that had sales of $13.7 billion last quarter. But about one in every seven clicks on an advertisement is estimated to be fraudulent, according to the traffic analysis firm ClickForensics, and Microsoft is trying to make that kind of deception more expensive for perpetrators.
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Source: CNET

Jun 16, 2009, 11:39 AM	#1
Mac Daddy DriverHeaven Extreme Member Join Date: Jul 2002 Location: Ontario, Canada Posts: 7,950 Rep Power: 79 System Specs	Microsoft sues three in click-fraud scheme After an investigation that took more than a year, Microsoft has filed its first lawsuit over click fraud, where people manipulate clicks on a Web advertisement. Microsoft filed the civil complaint on Monday in United States District Court in Seattle against Eric Lam, Gordon Lam and Melanie Suen, of Vancouver, British Columbia, along with several corporation names they were believed to have used, and several unnamed parties. Microsoft is seeking at least $750,000 in damages. That might seem a small amount for a company that had sales of $13.7 billion last quarter. But about one in every seven clicks on an advertisement is estimated to be fraudulent, according to the traffic analysis firm ClickForensics, and Microsoft is trying to make that kind of deception more expensive for perpetrators. _______________ Source: CNET __________________ "My mom said the only reason men are alive is for lawn care and vehicle maintenance." - Tim Allen