FTC plans to monitor blogs for claims, payments

Mac Daddy · Jun 21, 2009, 11:43 PM

What some fail to realize, though, is that such reviews can be tainted: Many bloggers have accepted perks such as free laptops, trips to Europe, $500 gift cards or even thousands of dollars for a 200-word post. Bloggers vary in how they disclose such freebies, if they do so at all.

The practice has grown to the degree that the Federal Trade Commission is paying attention. New guidelines, expected to be approved late this summer with possible modifications, would clarify that the agency can go after bloggers - as well as the companies that compensate them - for any false claims or failure to disclose conflicts of interest.
_______________
Source: Physorg

Jun 21, 2009, 11:43 PM	#1
Mac Daddy DriverHeaven Extreme Member Join Date: Jul 2002 Location: Ontario, Canada Posts: 7,950 Rep Power: 78 System Specs	FTC plans to monitor blogs for claims, payments What some fail to realize, though, is that such reviews can be tainted: Many bloggers have accepted perks such as free laptops, trips to Europe, $500 gift cards or even thousands of dollars for a 200-word post. Bloggers vary in how they disclose such freebies, if they do so at all. The practice has grown to the degree that the Federal Trade Commission is paying attention. New guidelines, expected to be approved late this summer with possible modifications, would clarify that the agency can go after bloggers - as well as the companies that compensate them - for any false claims or failure to disclose conflicts of interest. _______________ Source: Physorg __________________ "My mom said the only reason men are alive is for lawn care and vehicle maintenance." - Tim Allen