NEW YORK - Social networking website Facebook is dipping into the brick-and-mortar world by selling gift cards at retailer Target that can be used toward purchasing virtual products for games hosted on the site.
Facebook Credits will be available in Target stores beginning Sept. 5 in increments of $15, $25 and $50.
Social games that can be played for free are some of the most popular activities on Facebook, which has about 500 million members worldwide. Games such as Zynga’s FarmVille invite users to interact by buying imaginary land, growing crops and expanding their farms. The games generate revenue through the sale of virtual goods or services.
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Source: Calgary Sun