Chicago - Travel suppliers and the online agencies that sell their bookings are targeting a new breed of jetsetter who cannot be bothered booking trips in advance.
These travellers are relying more on their mobile smart phones - the iPhone, BlackBerry or Android - to negotiate, book and manage trips they have already begun, perhaps even from the parking lot of a hotel where they hope to stay.
"They are booking at the last minute. They are booking near where they are located," said John Caine, the senior vice president in charge of mobile development at Priceline.com . "I think they're staying shorter because they have flexibility."
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Source: News24