Another Opteron motherboard is stealthily launched

Dom · Jul 17, 2003, 03:07 PM

THE INQUIRER has already reported extensively on the marketing challenges that Tyan has had to face up to. This involved positioning its Opteron-based motherboards against Intel-based solutions, while at the same time avoiding the wrath of Intel.

Tyan had a serious problem with its first Opteron motherboard. It was officially announced a week after the official launch of Opteron, even though the board was shipping to integrators for selling on.

Worse, however, was the fact that on the exact same day of Opteron's launch, Tyan chose to publish a press release - not about its shiny new Opteron motherboard, but about an Intel Xeon board instead. After the INQUIRER had published a story about this, Tyan listened up and put its house in order.

Read More...

Jul 17, 2003, 03:07 PM	#1
Dom DriverHeaven Extreme Member Join Date: Jun 2002 Posts: 12,940 Rep Power: 0	Another Opteron motherboard is stealthily launched THE INQUIRER has already reported extensively on the marketing challenges that Tyan has had to face up to. This involved positioning its Opteron-based motherboards against Intel-based solutions, while at the same time avoiding the wrath of Intel. Tyan had a serious problem with its first Opteron motherboard. It was officially announced a week after the official launch of Opteron, even though the board was shipping to integrators for selling on. Worse, however, was the fact that on the exact same day of Opteron's launch, Tyan chose to publish a press release - not about its shiny new Opteron motherboard, but about an Intel Xeon board instead. After the INQUIRER had published a story about this, Tyan listened up and put its house in order. Read More...