For many months, we've been looking at full-featured boards which are not only expensive, but often comes with features that we do not need. As an upgrader from the Pentium II and III era, it's often difficult to find a bare motherboard that can be used with all that peripherals you've accumulated over the years. Thus, a simple no-frills board can be as attractive as any of those highly featured boards you find out there.
Bare and featureless boards are normally targeted at the budget buyer but if configured properly, they can be as powerful as any of its feature-packed brethrens. The beauty of such boards lie in its simplicity, and they are extremely attractive to power users who want absolute control over the type of peripherals they want to use in their system. Buying a full-featured board could still allow one that kind of flexibility, but it does not make much economic sense since you'll have more than you'll need. That is why full ATX bare motherboards are still highly sought after today.
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HardwareZone.com