Apple removes 'Switch' ads

Dom · Jul 26, 2003, 04:04 AM

It appears as though Apple has removed all of the "Switch" commercials from its Web site, as several readers have pointed out. When trying to view the ads, which used to be available here, you are redirected to Apple's "Switching to Mac: Real Stories" page. In April, Apple removed the "Switch" tab graphic from the top of its Web site navigation to make room for the "Music" tab, although all of the content remained at apple.com/switch. A handful of media outlets have recently claimed that the campaign was a failure, citing stagnant Apple market share numbers.

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Source: MacMinute

Jul 26, 2003, 04:04 AM	#1
Dom DriverHeaven Extreme Member Join Date: Jun 2002 Posts: 12,940 Rep Power: 0	Apple removes 'Switch' ads It appears as though Apple has removed all of the "Switch" commercials from its Web site, as several readers have pointed out. When trying to view the ads, which used to be available here, you are redirected to Apple's "Switching to Mac: Real Stories" page. In April, Apple removed the "Switch" tab graphic from the top of its Web site navigation to make room for the "Music" tab, although all of the content remained at apple.com/switch. A handful of media outlets have recently claimed that the campaign was a failure, citing stagnant Apple market share numbers. _______________________ Source: MacMinute