Gateway to Enter Camera Market

Dom · Aug 13, 2003, 03:01 PM

Like PC competitors Hewlett-Packard Co. and Dell Inc., Gateway Inc. is busy planning the next major phase in its diversification strategy: more than a dozen new consumer lines, including its own digital cameras.

Gateway currently plans to deliver three still-image cameras, with resolutions up to 5.25 megapixels, according to images found within the company's web site.

Gateway spokesman Brad Williams confirmed that the company plans to enter the digital still camera market later this year, but declined to comment on when the products would be officially launched as well as their pricing.

The extension into digital cameras is just part of the diversification strategy the company is now pursuing, prompted by cutthroat competition within the PC market. Analysts now call Gateway a branded integrator, rather than a traditional OEM.

HP, of Palo Alto, Calif., on Monday rolled out 158 new consumer products, ranging from printers to digital cameras to computers, in what Chairman and CEO Carly Fiorina called the largest product launch in company history.

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Aug 13, 2003, 03:01 PM	#1
Dom DriverHeaven Extreme Member Join Date: Jun 2002 Posts: 12,940 Rep Power: 0	Gateway to Enter Camera Market Like PC competitors Hewlett-Packard Co. and Dell Inc., Gateway Inc. is busy planning the next major phase in its diversification strategy: more than a dozen new consumer lines, including its own digital cameras. Gateway currently plans to deliver three still-image cameras, with resolutions up to 5.25 megapixels, according to images found within the company's web site. Gateway spokesman Brad Williams confirmed that the company plans to enter the digital still camera market later this year, but declined to comment on when the products would be officially launched as well as their pricing. The extension into digital cameras is just part of the diversification strategy the company is now pursuing, prompted by cutthroat competition within the PC market. Analysts now call Gateway a branded integrator, rather than a traditional OEM. HP, of Palo Alto, Calif., on Monday rolled out 158 new consumer products, ranging from printers to digital cameras to computers, in what Chairman and CEO Carly Fiorina called the largest product launch in company history. Read More...