Cross-marketing between films and the games based on them is being brought to a new level with the November 17th release of Hulk on DVD in the UK - which will feature a demo of the Xbox game based on the franchise.
This marks the first time that an Xbox game demo has been included on a film DVD, although other film tie-in promotions have existed in the past - most recently the bundling of Evil Dead: Hail to the King with a DVD pack of the original Evil Dead movies.
The demo will offer a single level of the Xbox version, although we're not sure whether this will be the same as the already available PC demo of the title.
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Source:
GameIndustry
Sep 11, 2003, 01:30 PM
