Dell Offers Zero-Percent Financing

Zardon · Jan 4, 2004, 12:17 AM

NEW YORK (Reuters) - Dell Inc. said on Friday that it will offer consumers zero-interest financing on everything from digital music players to television sets as the No. 1 personal computer maker tries to get a bigger share in the consumer electronics market.

Dell, based in Round Rock, Texas, has offered zero-percent financing to business customers in the past as it faced stiff competition and a downturn in demand for technology.

While that downturn has eased, corporations have been slow to return to their old buying habits, making consumers and their steady spending habits an attractive target.

Dell, as well as its competitors Hewlett-Packard Co. and Gateway Inc. , has launched a slew of products aimed at consumers. It now sells Dell-branded printers, handheld computers and LCD televisions in addition to computers and data storage machines.

Jan 4, 2004, 12:17 AM	#1
Zardon DriverHeaven Founder Join Date: May 2002 Posts: 32,480 Rep Power: 177	Dell Offers Zero-Percent Financing NEW YORK (Reuters) - Dell Inc. said on Friday that it will offer consumers zero-interest financing on everything from digital music players to television sets as the No. 1 personal computer maker tries to get a bigger share in the consumer electronics market. Dell, based in Round Rock, Texas, has offered zero-percent financing to business customers in the past as it faced stiff competition and a downturn in demand for technology. While that downturn has eased, corporations have been slow to return to their old buying habits, making consumers and their steady spending habits an attractive target. Dell, as well as its competitors Hewlett-Packard Co. and Gateway Inc. , has launched a slew of products aimed at consumers. It now sells Dell-branded printers, handheld computers and LCD televisions in addition to computers and data storage machines.