Smaller Video Game Publishers Under Pressure

tastyweat · Feb 22, 2004, 07:39 PM

"LOS ANGELES (Reuters) - For the smallest U.S. video game publishers there is bad news and worse: it is getting harder and more expensive to reach game buyers, and harder still to reach potential investors to stay afloat.

As the $10 billion games business becomes increasingly competitive and games grow more expensive to produce and market, analysts following the industry say smaller publishers are trying to just hang on while their larger rivals use their earnings power to buy up rights to the hottest games.

"I would say there's not strategic interest" in the smallest players, said one investment banker who has worked on deals involving game publishers of various sizes. "None of these guys are even on the page.""

Please find the full article here

Necrosis · Feb 22, 2004, 08:44 PM

I know a simple solution.

Unlike "other" developers. Code it...test it, and get it ready for release. If you can do these three things in a timely manner you'll get more investors!!

Feb 22, 2004, 07:39 PM	#1
tastyweat Lurking Join Date: Feb 2003 Location: The void Posts: 4,794 Rep Power: 75 System Specs	Smaller Video Game Publishers Under Pressure "LOS ANGELES (Reuters) - For the smallest U.S. video game publishers there is bad news and worse: it is getting harder and more expensive to reach game buyers, and harder still to reach potential investors to stay afloat. As the $10 billion games business becomes increasingly competitive and games grow more expensive to produce and market, analysts following the industry say smaller publishers are trying to just hang on while their larger rivals use their earnings power to buy up rights to the hottest games. "I would say there's not strategic interest" in the smallest players, said one investment banker who has worked on deals involving game publishers of various sizes. "None of these guys are even on the page."" Please find the full article here

Feb 22, 2004, 08:44 PM	#2
Necrosis HardwareHeaven Extreme Member Join Date: May 2002 Location: Ohio Posts: 8,838 Rep Power: 131 System Specs	I know a simple solution. Unlike "other" developers. Code it...test it, and get it ready for release. If you can do these three things in a timely manner you'll get more investors!!