"We will offer a unique catalogue proposition for each country which includes not only international but also a wealth of local artists," said Robert Ashcroft, senior VP at Sony Network Services Europe, which is running Connect. Each song will be offered in Sony's ATRAC 3 format, the compressed digital music technology that's the basis of the company's MiniDisc products. While tracks will be initially downloaded to a PC, they can only be transferred to "secure Sony portable audio products". Indeed, Sony is using the service to tout its Hi-MD high-capacity MiniDisc players.
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