"Microsoft Corp. said on Friday that a new engine for its MSN Search service will start up in July, another step in its plan to challenge Google Inc.'s pole position as the Web's top search destination. As part of that upcoming shift, MSN -- the Internet arm of the world's largest software maker -- said it will change the way that it displays text advertisements that are listed alongside search results. Paid listings, or advertisements that piggyback onto search results, have become a hugely profitable component of the search industry, estimated to be worth $2 billion in 2004."
Source:
Neowin
Mar 21, 2004, 02:54 AM
