Microsoft Adopts IronPort Anti-Spam 'Whitelist'

Zardon · May 5, 2004, 02:44 PM

WASHINGTON (Reuters) - Microsoft Corp. said on Wednesday it has adopted an e-mail "whitelist" program by IronPort Systems Inc. that will allow legitimate marketers to thread the gauntlet of spam filters protecting its inboxes.

Microsoft's Hotmail and MSN e-mail services, which together claim 170 million regular users, will require marketers to put money up front if they wish to ensure their messages aren't mistaken for unwanted spam.

IronPort's "Bonded Sender" service guarantees that legitimate marketers who post a cash bond and adhere to a set of guidelines will get their messages delivered.

"It's the exact opposite of blocking. It says, 'Hey you're a good guy, I'm not going to run you through the metal detectors," said Tom Gillis, IronPort's vice president for marketing.

Such a "whitelist" approach requires the active cooperation of marketers -- a much more likely prospect now that Microsoft has signed up, Gillis said.

Reuters

Matth · May 6, 2004, 09:42 PM

Ironport, now where have I heard that name before....

http://text.dslreports.com/shownews/43234

http://www.stargeek.com/item/30769.html

And some blasted spmmer is trying to sue Ironport for interfering with his business ... Well if your business is SPAM, whatever weasel words you use to try and wriggle out of it, thenthat's the whole point of of spam reporting and blocking - and if it works, the more spammers it drives out of business, the better!

Mind you, I'd say there's something not quite right about the whitelist and blacklist being under the same ownership, a case of possible conflict of interest there?

May 5, 2004, 02:44 PM	#1
Zardon DriverHeaven Founder Join Date: May 2002 Posts: 32,480 Rep Power: 179	Microsoft Adopts IronPort Anti-Spam 'Whitelist' WASHINGTON (Reuters) - Microsoft Corp. said on Wednesday it has adopted an e-mail "whitelist" program by IronPort Systems Inc. that will allow legitimate marketers to thread the gauntlet of spam filters protecting its inboxes. Microsoft's Hotmail and MSN e-mail services, which together claim 170 million regular users, will require marketers to put money up front if they wish to ensure their messages aren't mistaken for unwanted spam. IronPort's "Bonded Sender" service guarantees that legitimate marketers who post a cash bond and adhere to a set of guidelines will get their messages delivered. "It's the exact opposite of blocking. It says, 'Hey you're a good guy, I'm not going to run you through the metal detectors," said Tom Gillis, IronPort's vice president for marketing. Such a "whitelist" approach requires the active cooperation of marketers -- a much more likely prospect now that Microsoft has signed up, Gillis said. Reuters

May 6, 2004, 09:42 PM	#2
Matth Flash Banner Hater Join Date: Jun 2002 Location: UK Posts: 3,426 Rep Power: 93 System Specs	Ironport, now where have I heard that name before.... http://text.dslreports.com/shownews/43234 http://www.stargeek.com/item/30769.html And some blasted spmmer is trying to sue Ironport for interfering with his business ... Well if your business is SPAM, whatever weasel words you use to try and wriggle out of it, thenthat's the whole point of of spam reporting and blocking - and if it works, the more spammers it drives out of business, the better! Mind you, I'd say there's something not quite right about the whitelist and blacklist being under the same ownership, a case of possible conflict of interest there?