At this year’s E3, Alienware introduced their new Video Array technology. The new video technology, which will be built into Alienware’s proprietary X2 motherboards, will provide gamers with an expected 50% increase in gaming performance by utilizing two video cards. John and Charles had an opportunity to talk with Brian Joyce the Director of Marketing for Alienware to talk about the new technology.
GamingNexus: How did the idea for this come along?
Brian Joyce: Several years ago (this is several years in the making). The founders of Alienware are big time gamers (still are), and they realized a little while ago that the latest and greatest games were always hardware limited. They began back then looking for ways to remove that hardware limitation and were sometimes frustrated as consumers being tied to the technical roadmaps of the larger industry players, be it processor, memory, video, etc. So, the concept itself is fairly simple but the execution wasn’t and they decided to invest in the development because of the experience they felt it would bring to the customer.
read the full interview here
Jun 7, 2004, 11:28 PM
