Reports of PS2 hardware peak are "bullsh*t" - Reeves

Dom · Jun 8, 2004, 06:47 PM

Sony Computer Entertainment Europe president David Reeves has branded media reports that the PlayStation 2 has reached its sales peak as "bullshit," stating that the console still has 50 per cent of its hardware sales to come.

"We get many headlines in the media saying that PlayStation 2 has peaked," Reeves told delegates at a summit in London arranged by UK publisher trade body ELSPA. "It's bullshit - it has not peaked. We're only halfway through the life cycle."

Reeves argued that the PlayStation 2 has yet to reach the "magic price point" - referring to the reduction in price of the original PlayStation to around the UKP 99 mark which caused its installed base to skyrocket - and scotched rumours of an imminent price drop, saying that despite the US PS2 price cut at E3, "we have no intention of going down in price immediately in the PAL territories."

The PAL installed base of the PlayStation 2 currently stands at 22.5 million units, and Reeves expects that by 2008 this will grow to 45 million units - with growth in new PAL territories such as Eastern Europe and the Middle East highlighted as a key impetus for this growth. Reeves pointed out that the PSone is currently selling strongly in these territories - while the aging console sells only 1200 units a week in the UK, it is currently selling around 5000 a week in Iran and 2000 a week in Lebanon, he revealed.

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Source: GameIndustry

BiGBrOwNPimpsta · Jun 8, 2004, 07:44 PM

lol i wouldnt use any other word to describe it

Jun 8, 2004, 06:47 PM	#1
Dom DriverHeaven Extreme Member Join Date: Jun 2002 Posts: 12,940 Rep Power: 0	*Reports of PS2 hardware peak are "bullsht" - Reeves Sony Computer Entertainment Europe president David Reeves has branded media reports that the PlayStation 2 has reached its sales peak as "bullshit," stating that the console still has 50 per cent of its hardware sales to come. "We get many headlines in the media saying that PlayStation 2 has peaked," Reeves told delegates at a summit in London arranged by UK publisher trade body ELSPA. "It's bullshit - it has not peaked. We're only halfway through the life cycle." Reeves argued that the PlayStation 2 has yet to reach the "magic price point" - referring to the reduction in price of the original PlayStation to around the UKP 99 mark which caused its installed base to skyrocket - and scotched rumours of an imminent price drop, saying that despite the US PS2 price cut at E3, "we have no intention of going down in price immediately in the PAL territories." The PAL installed base of the PlayStation 2 currently stands at 22.5 million units, and Reeves expects that by 2008 this will grow to 45 million units - with growth in new PAL territories such as Eastern Europe and the Middle East highlighted as a key impetus for this growth. Reeves pointed out that the PSone is currently selling strongly in these territories - while the aging console sells only 1200 units a week in the UK, it is currently selling around 5000 a week in Iran and 2000 a week in Lebanon, he revealed. Read More...** _________________________ Source: GameIndustry

Jun 8, 2004, 07:44 PM	#2
BiGBrOwNPimpsta HH's #1 Hustla and Pimp Join Date: Jan 2003 Location: The Dirty Dot Posts: 7,706 Rep Power: 105 System Specs	lol i wouldnt use any other word to describe it __________________ Sound Blaster X-Fi Xtreme Music \| Logitech Z-5500 THX 5.1 Surround Sound Speakers \| 2 Lite-On 20x S-ATA Burners \| Logitech G700 Mouse \| Logitech MX5500 Bluetooth Keyboard