"America Online moved aggressively on Thursday to improve its ad prospects, announcing its acquisition of interactive marketing specialist Advertising.com for US$435m.
The Internet service provider said the all-cash deal will significantly boost its advertising network and asserts that the acquisition increases its Web ad viewing audience to about 140 million Internet users. Advertising.com, which focuses largely on delivery of so-called behaviourally targeted advertising, will also expand AOL's array of technologies used for creating and placing online commercials. "
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Source:
ZDNet, Australia
Jun 26, 2004, 07:19 AM
