Intel to bundle ATI-based VGA cards with 915/925 motherboards

Zardon · Jul 23, 2004, 03:33 PM

Intel and ATI Technologies plan a co-marketing initiative called “Driving Change,” which will target the channel and bundle ATI own-brand add-in-board (AIB) clients with Intel own-brand motherboards, according to sources at Taiwanese motherboards makers.

The plan, which will kick off on August 2 in North America and Europe, will offer channel distributors discounts of US$20 or US$30, depending on the motherboard models.

A discount of US$30 is being offered for an ATI Radeon X600-based graphics card bundled with an Intel BOXD925XCV, BOXD925XBC or BOXD915PBLL motherboard.

An ATI Radeon X300-based graphics card bundled with an Intel BOXD915PCYL, BOXD915PCY or BOXD915GAGL board will be US$20 less than the list price, the sources added.

Intel has recently increased its outsourcing of motherboards to Taiwanese contract makers, including Foxconn Electronics (the registered trade name of Hon Hai Precision Industry), Asustek Computer, Mitac International and First International Computer (FIC), the sources noted.

Intel’s total outsourcing of motherboards in 2004 is expected to reach 19 million units, including 12 million units for its OEM clients and seven million units for its own-brand models, according to the sources.

The new marketing initiative is expected to place added pressure on Taiwanese motherboard makers, although the makers said that the impact will not be significant in the near term.

The sources added that it is difficult for Taiwan makers to comment since they rely on Intel for CPUs and chipsets.

digitimes

BiGBrOwNPimpsta · Jul 23, 2004, 06:43 PM

good to see them 2 workng together

Dom · Jul 23, 2004, 10:53 PM

Quote:

Originally posted by BiGBrOWnPimpsta
good to see them 2 workng together

Yup.

Jul 23, 2004, 03:33 PM	#1
Zardon DriverHeaven Founder Join Date: May 2002 Posts: 32,480 Rep Power: 179	Intel to bundle ATI-based VGA cards with 915/925 motherboards Intel and ATI Technologies plan a co-marketing initiative called “Driving Change,” which will target the channel and bundle ATI own-brand add-in-board (AIB) clients with Intel own-brand motherboards, according to sources at Taiwanese motherboards makers. The plan, which will kick off on August 2 in North America and Europe, will offer channel distributors discounts of US$20 or US$30, depending on the motherboard models. A discount of US$30 is being offered for an ATI Radeon X600-based graphics card bundled with an Intel BOXD925XCV, BOXD925XBC or BOXD915PBLL motherboard. An ATI Radeon X300-based graphics card bundled with an Intel BOXD915PCYL, BOXD915PCY or BOXD915GAGL board will be US$20 less than the list price, the sources added. Intel has recently increased its outsourcing of motherboards to Taiwanese contract makers, including Foxconn Electronics (the registered trade name of Hon Hai Precision Industry), Asustek Computer, Mitac International and First International Computer (FIC), the sources noted. Intel’s total outsourcing of motherboards in 2004 is expected to reach 19 million units, including 12 million units for its OEM clients and seven million units for its own-brand models, according to the sources. The new marketing initiative is expected to place added pressure on Taiwanese motherboard makers, although the makers said that the impact will not be significant in the near term. The sources added that it is difficult for Taiwan makers to comment since they rely on Intel for CPUs and chipsets. digitimes

Jul 23, 2004, 06:43 PM	#2
BiGBrOwNPimpsta HH's #1 Hustla and Pimp Join Date: Jan 2003 Location: The Dirty Dot Posts: 7,717 Rep Power: 107 System Specs	good to see them 2 workng together __________________ Sound Blaster X-Fi Xtreme Music \| Logitech Z-5500 THX 5.1 Surround Sound Speakers \| 2 Lite-On 20x S-ATA Burners \| Logitech G700 Mouse \| Logitech MX5500 Bluetooth Keyboard