Japanese retailers slash PSX prices as sales remain slow

Dom · Sep 6, 2004, 09:20 PM

ony's PSX combination console and home media device has reportedly seen its price cut by almost half at some Japanese retail outlets as sales of the system continue to disappoint despite a relaunch a few months ago.

The basic model PSX, which features a 160Gb hard drive and is meant to retail for 74,000 Yen (556 Euro), has been cut to 39,800 Yen (299 Euro) by some outlets, according to reports today - while the 250Gb high-end model has been slashed from 95,000 Yen (714 Euro) to 52,900 Yen (397 Euro).

The massive price cuts suggest that some retailers may be attempting to clear their stocks of the device, which was launched to a huge fanfare by Sony last Christmas but had to be relaunched with a fresh marketing campaign in early summer following massively disappointing sales.

The PSX was originally touted by Sony as one of the keystone devices which would drive a turnaround in the company's fortunes during the current financial year, with the company apparently hoping to inject new life into its consumer electronics division by leveraging the hugely successful PlayStation brand.

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Source: GameIndustry

Sep 6, 2004, 09:20 PM	#1
Dom DriverHeaven Extreme Member Join Date: Jun 2002 Posts: 12,940 Rep Power: 0	Japanese retailers slash PSX prices as sales remain slow ony's PSX combination console and home media device has reportedly seen its price cut by almost half at some Japanese retail outlets as sales of the system continue to disappoint despite a relaunch a few months ago. The basic model PSX, which features a 160Gb hard drive and is meant to retail for 74,000 Yen (556 Euro), has been cut to 39,800 Yen (299 Euro) by some outlets, according to reports today - while the 250Gb high-end model has been slashed from 95,000 Yen (714 Euro) to 52,900 Yen (397 Euro). The massive price cuts suggest that some retailers may be attempting to clear their stocks of the device, which was launched to a huge fanfare by Sony last Christmas but had to be relaunched with a fresh marketing campaign in early summer following massively disappointing sales. The PSX was originally touted by Sony as one of the keystone devices which would drive a turnaround in the company's fortunes during the current financial year, with the company apparently hoping to inject new life into its consumer electronics division by leveraging the hugely successful PlayStation brand. Read More... _________________________ Source: GameIndustry