When ATi released its first really successful desktop chipset – Radeon IGP 9100 – it seemed that the company would focus on products for Pentium 4: the market share is larger, no strong competitors with integrated video (NVIDIA did not have a license to develop products for Intel FSB). However the management of the Canadian manufacturer began to think about the expansion even at that time – surely not to the dying Socket A market but to a promising plot of new AMD sockets.
Mass products lacked integrated video here, and so the first company who staked out the claim could count on a great deal. Of course, if you remember 5-year old integrated video, it was an attribute of office computers. But present low end video can manage 2-year old game hits, that is it's sufficient and even excessive for most users. However, ATi ventured to create more than a "standard chipset for AMD64" with integrated video – the company staked on PCI-Express and was the first to start mass production.
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