You can imagine the conversations that went on at MSI as it developed its new budget Athlon 64 motherboard, the MSI K8N Neo3-F.
The Head of Marketing called his people together. "Boys’, he said ‘I’m happy with our products at the high-end of the Socket 939 Athlon 64 market and we’ve also got it covered at the high-end with our K8N Neo4 Platinum (£105) and SLI (£149) models, using the nForce4 Ultra and SLI chipsets respectively. We’ve also catered for the integrated graphics market with the new ATi Radeon XPRESS 200 in the RS480M2-IL. Socket 939 is looking good for MSI.’
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