AMD64 Technology and Cineform Software Delivers Real-Time High Definition Video Editing On Feature Film “Dust To Glory”
SUNNYVALE, CA -- April 4, 2005 --AMD (NYSE: AMD) announced today that dual AMD Opteron™ processor-based workstations from BOXX Technologies were used exclusively with CineForm’s Prospect HD™ for Adobe® Premiere® Pro throughout the post-production process to finish the feature film “Dust To Glory” now playing in theaters. “Dust To Glory”, a film by BronWa Pictures and an IFC Films release, chronicles the notorious and dangerous Tecate SCORE Baja 1000 race in Mexico. “Dust To Glory” broke new ground when choosing AMD64 technology to power Prospect HD, a compressed digital intermediate online format for real-time high-definition (HD) editing, color correction and final film out. Never before has a film intended for broad theatrical release used a compressed digital intermediate format throughout its online workflow.
The matching of these technologies and the success of the implementation on “Dust To Glory” represents a breakthrough in the film making process. By putting more power in the hands of the creator and eliminating the need for expensive, proprietary, post-production equipment, innovative software like Prospect HD on AMD64 technology increases creative freedom in the post-production process. AMD64 technology with Direct Connect Architecture running on the Microsoft® Windows® XP operating system allows significantly greater memory addressing capability to handle and manipulate large, high-definition data sets. The increase in raw processing power allows software like Prospect HD to literally replace specialized video processing hardware typically used to perform these expensive and time consuming tasks.
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Apr 4, 2005, 06:22 PM
