eBay 'most popular brand' online

Logla · Apr 21, 2005, 10:25 PM

eBay is the top brand name on the net, according to calculations by net monitoring company Envisional. It scored the highest in terms of how positively it is perceived on the net, compared to McDonald's which had the most negative perception online.

Microsoft was the most prominent company name in the index, but it was the sixth most negatively perceived.

The DEX index was calculated using a scoring system which works out popularity across the net.

Full Article :BBC News

Apr 21, 2005, 10:25 PM	#1
Logla HardwareHeaven Extreme Member Join Date: May 2003 Posts: 3,311 Rep Power: 0	eBay 'most popular brand' online eBay is the top brand name on the net, according to calculations by net monitoring company Envisional. It scored the highest in terms of how positively it is perceived on the net, compared to McDonald's which had the most negative perception online. Microsoft was the most prominent company name in the index, but it was the sixth most negatively perceived. The DEX index was calculated using a scoring system which works out popularity across the net. Full Article :BBC News Last edited by MIG-31; Apr 21, 2005 at 10:38 PM.