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Google is floating a trial balloon of a service that pairs advertisements with blog feeds.

The Mountain View, Calif.-based search company is testing a new variation of its AdSense program for publishers that allows sites to display text or image ads related to their content and get paid by the click.

This week, Google spawned a version of AdSense that allows publishers to send a text or banner advertisement alongside syndicated content using Really Simple Syndication (RSS) or Atom, Google's adopted format.

RSS is an open standard for content syndication that's transforming the way people access news headlines and other information such as blogs online. Though it's one of the most promising emerging technologies, publishers have yet to find means of profiting from it. Advertising is widely thought to be the answer.

Companies including Kanoodle, Moreover Technologies and Yahoo are testing similar ad services for feeds.
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Source/Read More: C|Net News