Group Studies RFID to Stop Digital Piracy

digerati · May 14, 2005, 10:50 PM

"A group of researchers at UCLA is working on a new RFID application that would provide consumers a means of watching DVDs of movies as soon as they hit the theaters. It could also be used to address one of Hollywood's biggest concerns: piracy of digital content. The group is researching a method of using RFID as a tool for digital rights management (DRM), wherein technologies are employed to protect media files from unauthorized use. Digital rights management is also used to process payment to compensate copyright holders for the use of their intellectual property. Apple computer's iTunes application, which lets users purchase music for 99 cents per song, is an example of a digital rights management platform.

The UCLA research group is developing the software and hardware components of a system that would embed DVDs with an RFID tag and DVD players with an RFID reader so that the tagged DVDs would play only in RFID-enabled players and only if the reader could authenticate the DVD's tag. In order to authenticate, the player would also need to link to some type of online network, similar to the EPCglobal Network, that would associate the DVD with a legal sale. Through this system, the copyright owners (the film production company and any other license-holders of the content) would have digital rights management over the work. But viewers would not be able to play the DVDs without an RFID-enabled player because the tag would essentially lock the disc."
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Read More/Source: RFIDJournal

**dj_stick** · May 14, 2005, 11:17 PM

Quote:

Originally Posted by ^_^

But viewers would not be able to play the DVDs without an RFID-enabled player because the tag would essentially lock the disc."

more money down the drain

HunterZ · May 14, 2005, 11:34 PM

Yeah, it's not realistic to expect that millions of consumers will quietly throw away their DVD players and buy new ones that don't let them play DVDs borrowed from their friends. Not to mention that they'd have to be hooked up to your internet or phone line so they can do god only knows what, and that every company that has anything to do with manufacturing or selling DVDs would know all sorts of private information about you.

I wouldn't be too surprised if they try to sneak this crap into whatever the next generation format is, but I don't expect there to be much consumer interest in a new format until everyone has HDTVs (which isn't going to happen nearly as soon as the industry would like).

calidan · May 15, 2005, 01:19 AM

Does anyone remember the old DIVX (not the codec) players. Everytime you watched a disc you would get charged. That didn't last long at all.

Geminiwave · May 15, 2005, 02:03 AM

Yeah I have a next gen divx player(the free kind

) I love it.

anyway this will fall flat. completely 100% flat. Everyone wants to be able to watch their DVDs on their computers, so the tech will HAVE to be there...and because of this someone will copy it.

Plus this would make it so you couldnt watch DVDs at your friends house(which yes I realize is technically breaking the license agreement but the MPAA would be MORONS to ban this. Its probably the best way to advertise)

mwalker52 · May 16, 2005, 09:16 AM

It just means we would have to buy mod chips for our media players / burners

By then hard-drives or the equivelent will be large enough to hold a lot of movies -- and it will become the media storage centre - thus bypassing this garbage.

At least the MPAA are getting ripped off by spending money on this kind of research hahaha

If you want to buy songs go here:

[color=blue]http://www.allofmp3.com/[/color]

It costs 2cents per megabyte - aprox 10 cents per song (depending on quality selected) - forget the 99cent crap.

or there is always IRC

May 14, 2005, 10:50 PM	#1
digerati Everyones life has worth Join Date: May 2003 Location: My Yellow Bug Posts: 3,779 Rep Power: 0	Group Studies RFID to Stop Digital Piracy "A group of researchers at UCLA is working on a new RFID application that would provide consumers a means of watching DVDs of movies as soon as they hit the theaters. It could also be used to address one of Hollywood's biggest concerns: piracy of digital content. The group is researching a method of using RFID as a tool for digital rights management (DRM), wherein technologies are employed to protect media files from unauthorized use. Digital rights management is also used to process payment to compensate copyright holders for the use of their intellectual property. Apple computer's iTunes application, which lets users purchase music for 99 cents per song, is an example of a digital rights management platform. The UCLA research group is developing the software and hardware components of a system that would embed DVDs with an RFID tag and DVD players with an RFID reader so that the tagged DVDs would play only in RFID-enabled players and only if the reader could authenticate the DVD's tag. In order to authenticate, the player would also need to link to some type of online network, similar to the EPCglobal Network, that would associate the DVD with a legal sale. Through this system, the copyright owners (the film production company and any other license-holders of the content) would have digital rights management over the work. But viewers would not be able to play the DVDs without an RFID-enabled player because the tag would essentially lock the disc." __________________________________ Read More/Source: RFIDJournal

May 14, 2005, 11:34 PM	#3
HunterZ DriverHeaven Addict Join Date: May 2003 Location: Seattle, USA Posts: 257 Rep Power: 0	Yeah, it's not realistic to expect that millions of consumers will quietly throw away their DVD players and buy new ones that don't let them play DVDs borrowed from their friends. Not to mention that they'd have to be hooked up to your internet or phone line so they can do god only knows what, and that every company that has anything to do with manufacturing or selling DVDs would know all sorts of private information about you. I wouldn't be too surprised if they try to sneak this crap into whatever the next generation format is, but I don't expect there to be much consumer interest in a new format until everyone has HDTVs (which isn't going to happen nearly as soon as the industry would like). __________________ Athlon XP 3200+, Gigabyte GA7N-400Pro2 Rev 2.0 (nVidia nForce2 chipset), 1 GB DDR400 (CAS 2.0, dual-channel), ATI Radeon 9800 Pro 256MB AGP 8x, WinXP Pro SP2, DX9.0c., Logitech Z-5500 5.1 speakers

May 15, 2005, 02:03 AM	#5
Geminiwave I Have lovely Breasts Join Date: Jul 2004 Location: In the closet... Posts: 5,395 Rep Power: 64	Yeah I have a next gen divx player(the free kind ) I love it. anyway this will fall flat. completely 100% flat. Everyone wants to be able to watch their DVDs on their computers, so the tech will HAVE to be there...and because of this someone will copy it. Plus this would make it so you couldnt watch DVDs at your friends house(which yes I realize is technically breaking the license agreement but the MPAA would be MORONS to ban this. Its probably the best way to advertise) __________________

May 15, 2005, 01:19 AM	#4
calidan Frozen in Carbonite Join Date: Mar 2003 Location: Kansas City, MO Posts: 1,409 Rep Power: 0 System Specs	Does anyone remember the old DIVX (not the codec) players. Everytime you watched a disc you would get charged. That didn't last long at all.

May 16, 2005, 09:16 AM	#6
mwalker52 DriverHeaven Junior Member Join Date: Aug 2003 Posts: 43 Rep Power: 0	It just means we would have to buy mod chips for our media players / burners By then hard-drives or the equivelent will be large enough to hold a lot of movies -- and it will become the media storage centre - thus bypassing this garbage. At least the MPAA are getting ripped off by spending money on this kind of research hahaha If you want to buy songs go here: [color=blue]http://www.allofmp3.com/[/color] It costs 2cents per megabyte - aprox 10 cents per song (depending on quality selected) - forget the 99cent crap. or there is always IRC