NEW YORK (Reuters) - TiVo Inc. said Wednesday it extended its TiVoToGo portable video service to pocket computers and mobile phones that run Microsoft software as the television-recording company beefed up its offerings in an effort to differentiate itself from its rivals.
TiVo (down $0.22 to $6.98, Research) shares were up more than 7 percent in premarket electronic trading from their closing price of $6.98 on the Nasdaq.
The company said TiVoToGo is now available on Microsoft Corp.'s (up $0.14 to $25.51, Research) Windows Mobile-based Portable Media Centers -- paperback-sized devices that can play digital music and videos -- as well as on certain Windows Mobile-based Smartphones and PocketPCs handheld computers.
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