Iria

About nine months ago, newly hired WhenU CEO Bill Day decided he was going to clean up his company's reputation.

WhenU, a 5-year-old, so-called adware company that makes its money by selling targeted advertising delivered to PCs via software that's sometimes unknowingly downloaded by Web surfers, was becoming persona non grata with Web surfers tired of unsolicited pop-up ads.

So Day changed his company's policy for installing software and started notifying Web surfers of downloads, weeded out some ad distributors with questionable track records, and even posted a toll-free number on every pop-up ad for customer complaints.

As a result, WhenU's total number of installations, an important tally for billing purposes, dropped as much as 50 percent.

"We believe the business can be run with high standards," Day said. "Certainly you have to be willing to tolerate a smaller business to get there."

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Read More / Source: ZDNet