For Apple, It's Nothing But IPod

Iria · Jul 13, 2005, 01:05 AM

NEW YORK - The iPod isn't just bringing digital music to the masses. It's bringing Macs to the market.

A comprehensive consumer survey by S.G. Cowen & Co. in June lays out a convincing case for a "halo" effect for Apple Computer's Macintosh computers. The effect refers to the impact that one product, in this case the iPod, is having on sales of other products, namely Macintosh computers. Industry watchers and analysts have speculated on the effect for some time, but the Cowen survey actually attempted to document it by surveying over 1,400 people.

Of the 1,443 households surveyed, 3% owned only Macintosh computers, while 7% had both Windows PCs and Macs. But of the 36% of responders who owned digital audio players, more than half owned iPods, which runs on both Mac and Windows computers.

Of the responders who said they had decided to buy a computer in the next 18 months, 7.5% said they were planning on buying a Mac. That doesn't sound like much until you consider that Apple only has 3.3% market share in the U.S. today. If all of the buying intentions pan out, and the survey is representative of general PC buyers, Apple could conceivably double its market share in the not too distant future.

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Read More / Source: Forbes

Jul 13, 2005, 01:05 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	For Apple, It's Nothing But IPod NEW YORK - The iPod isn't just bringing digital music to the masses. It's bringing Macs to the market. A comprehensive consumer survey by S.G. Cowen & Co. in June lays out a convincing case for a "halo" effect for Apple Computer's Macintosh computers. The effect refers to the impact that one product, in this case the iPod, is having on sales of other products, namely Macintosh computers. Industry watchers and analysts have speculated on the effect for some time, but the Cowen survey actually attempted to document it by surveying over 1,400 people. Of the 1,443 households surveyed, 3% owned only Macintosh computers, while 7% had both Windows PCs and Macs. But of the 36% of responders who owned digital audio players, more than half owned iPods, which runs on both Mac and Windows computers. Of the responders who said they had decided to buy a computer in the next 18 months, 7.5% said they were planning on buying a Mac. That doesn't sound like much until you consider that Apple only has 3.3% market share in the U.S. today. If all of the buying intentions pan out, and the survey is representative of general PC buyers, Apple could conceivably double its market share in the not too distant future. __________ Read More / Source: Forbes