Buzzwords slow to grab US surfers

Iria · Jul 21, 2005, 04:43 PM

Buzzwords to describe the latest trends on the net, such as "RSS", "podcasting" and "phishing", are largely unknown to US web users, according to a survey.

Research body, the Pew Internet and American Life Project, found that only 9% had a "good idea" what RSS (Really Simple Syndication) was.

Awareness of what "phishing" was, online bank scam e-mails, also scored low. Only 29% knew what it meant.

But "spam", "firewall", and "spyware" were all well-known to surfers.
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Read More / Source: BBC News

Jul 21, 2005, 04:43 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Buzzwords slow to grab US surfers Buzzwords to describe the latest trends on the net, such as "RSS", "podcasting" and "phishing", are largely unknown to US web users, according to a survey. Research body, the Pew Internet and American Life Project, found that only 9% had a "good idea" what RSS (Really Simple Syndication) was. Awareness of what "phishing" was, online bank scam e-mails, also scored low. Only 29% knew what it meant. But "spam", "firewall", and "spyware" were all well-known to surfers. __________ Read More / Source: BBC News