The price of Hot Coffee: >$50 million

Iria · Jul 24, 2005, 07:52 PM

As retailers count up lost revenues that would have been made from sales of Grand Theft Auto: San Andreas this summer, some business writers are suggesting Take-Two is privately reveling in the publicity the "Hot Coffee" controversy has brought it. "After all, nothing says 'buy me' to a 15-year-old quite like a message that this product is too racy to sell at Circuit City and GameStop," Business Week columnist David Kiley wrote. "In my opinion, censorship and uproar will only make San Andreas and future GTA games more appealing to teen gamers, Take-Two's target audience," said Motley Fool editor Nathan Alderman.

Cheeky theorizing aside, it's clear who the losers on the front line are. Almost every major retailer in North America, including Wal-Mart, Target, Best Buy, and the aforementioned Circuit City, has pulled the game from its shelves. GameStop yesterday said it would lose more than $1 million just from not being able to sell used copies of the game.

Take-Two itself said in a statement that it's lowering guidance for the third fiscal quarter (which ends July 31) to $160-$170 million in net sales. "Accordingly," the company said, "guidance for the fiscal year ending October 31, 2005 is also being lowered to $1.26 to $1.31 billion in net sales and $1.05 to $1.12 in diluted earnings per share."

But when the new M-rated San Andreas is released--sometime in the next six to eight weeks--it may still be hard to find. The New York Times today is reporting that some retailers, including Wal-Mart and Best Buy, have said they might decline to carry even the "cleaned-up" version of the game.
__________
Read More / Source: GameSpot

snake · Jul 24, 2005, 11:14 PM

Did someone forget to mention that was one of the greatest game of the year and at least as fun as Vice City ??? This bullshits are so annoying... Maybe they'd better forbid first to sell guns to kids instead of video games isn't it ???

caqde · Jul 25, 2005, 06:01 AM

Quote:

This bullshits are so annoying... Maybe they'd better forbid first to sell guns to kids instead of video games isn't it ???

Society likes to blame anyone except themselves for the faults of their children. In stead of going with the simple more correct paths to solve a problem they like to go to the most ambiguous answer possible (aka Video Games/Entertainment). Although most of the problems are likely to be solved through better parenting. Until society grows up and sees the light

I guess we are going to have to deal with this...

I wonder if I am going to have to directly deal with this problem in the future.....

Jul 24, 2005, 07:52 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	The price of Hot Coffee: >$50 million As retailers count up lost revenues that would have been made from sales of Grand Theft Auto: San Andreas this summer, some business writers are suggesting Take-Two is privately reveling in the publicity the "Hot Coffee" controversy has brought it. "After all, nothing says 'buy me' to a 15-year-old quite like a message that this product is too racy to sell at Circuit City and GameStop," Business Week columnist David Kiley wrote. "In my opinion, censorship and uproar will only make San Andreas and future GTA games more appealing to teen gamers, Take-Two's target audience," said Motley Fool editor Nathan Alderman. Cheeky theorizing aside, it's clear who the losers on the front line are. Almost every major retailer in North America, including Wal-Mart, Target, Best Buy, and the aforementioned Circuit City, has pulled the game from its shelves. GameStop yesterday said it would lose more than $1 million just from not being able to sell used copies of the game. Take-Two itself said in a statement that it's lowering guidance for the third fiscal quarter (which ends July 31) to $160-$170 million in net sales. "Accordingly," the company said, "guidance for the fiscal year ending October 31, 2005 is also being lowered to $1.26 to $1.31 billion in net sales and $1.05 to $1.12 in diluted earnings per share." But when the new M-rated San Andreas is released--sometime in the next six to eight weeks--it may still be hard to find. The New York Times today is reporting that some retailers, including Wal-Mart and Best Buy, have said they might decline to carry even the "cleaned-up" version of the game. __________ Read More / Source: GameSpot

Jul 24, 2005, 11:14 PM	#2
snake HardwareHeaven Senior Member Join Date: Oct 2002 Location: France Posts: 422 Rep Power: 65 System Specs	Did someone forget to mention that was one of the greatest game of the year and at least as fun as Vice City ??? This bullshits are so annoying... Maybe they'd better forbid first to sell guns to kids instead of video games isn't it ??? __________________ i7 930@4Ghz-DFI T3EH6-6Go OCZPC12800-GTX480+8800GT Barton 2600+@2.16 (188x11.5) # GeForce 6800 GT@Ultra 1.5Go PC3200 #Asus A7N8X Deluxe Bios 1008 26397 3DMark06/ 57736 3DMark01/163152 Aquamark3