Gunning for game dollars

daRk_heLmet · Jul 29, 2005, 06:06 PM

With young men--the group advertisers most lust after--watching less and less television, a growing number of marketers are turning to video games as a way to reach the lucrative demographic.

They're not the only ones jumping on the bandwagon. As evidence mounts that game players are reacting favorably to in-game ads, publishers are also finding that the medium offers new ways to offset skyrocketing development costs.
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Read More/Source: CNet

Jul 29, 2005, 06:06 PM	#1
daRk_heLmet Keep firing, assholes! Join Date: Nov 2004 Location: Death Star Posts: 1,072 Rep Power: 0	Gunning for game dollars With young men--the group advertisers most lust after--watching less and less television, a growing number of marketers are turning to video games as a way to reach the lucrative demographic. They're not the only ones jumping on the bandwagon. As evidence mounts that game players are reacting favorably to in-game ads, publishers are also finding that the medium offers new ways to offset skyrocketing development costs. _____________________ Read More/Source: CNet __________________ [color=white]My Blog[/color]