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Other Tech News The latest community based technology news from across the globe. (If you aren't a community newsposter then use the "Submit News" section.)

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Old Jul 29, 2005, 06:06 PM   #1
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Gunning for game dollars

With young men--the group advertisers most lust after--watching less and less television, a growing number of marketers are turning to video games as a way to reach the lucrative demographic.

They're not the only ones jumping on the bandwagon. As evidence mounts that game players are reacting favorably to in-game ads, publishers are also finding that the medium offers new ways to offset skyrocketing development costs.
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