Web Sites Have Sex Appeal

Iria · Aug 9, 2005, 07:01 AM

Men and women are very different in what catches their eye on the Internet, which means a website can appeal to one while unintentionally turning off the other, a university study showed.

A study at the University of Glamorgan in the United Kingdom found that the sexes reacted very differently to sites when surfing the web.

Males, for example, favored the use of straight lines, as opposed to rounded forms, few colors in the typeface and background, and formal typography. As for language, they favored the use of formal or expert language with few abbreviations. Women were nearly the opposite.

The study also found that men and women preferred web sites designed by their own sex.
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Read More / Source: TechWeb

Aug 9, 2005, 07:01 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 87	Web Sites Have Sex Appeal Men and women are very different in what catches their eye on the Internet, which means a website can appeal to one while unintentionally turning off the other, a university study showed. A study at the University of Glamorgan in the United Kingdom found that the sexes reacted very differently to sites when surfing the web. Males, for example, favored the use of straight lines, as opposed to rounded forms, few colors in the typeface and background, and formal typography. As for language, they favored the use of formal or expert language with few abbreviations. Women were nearly the opposite. The study also found that men and women preferred web sites designed by their own sex. __________ Read More / Source: TechWeb