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Other Tech News The latest community based technology news from across the globe. (If you aren't a community newsposter then use the "Submit News" section.)

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Old Aug 23, 2005, 05:57 PM   #1
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System Specs

Google changes irk advertisers, please publishers

Publishers who have seen a bump in revenue through Google's advertising program are heaping praise on recent changes, while some advertisers complain of increased costs.

Google last Tuesday changed the way advertisers using its AdWords program bid on keywords, creating a minimum bid for each one based on a quality score it determines for the keyword.

Google's policy statement says the change allows advertisers to resurrect keywords that previously had been disabled because of low click-through performance.
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Read More/Source: CNet
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