Google changes irk advertisers, please publishers

Vikingod · Aug 23, 2005, 05:57 PM

Publishers who have seen a bump in revenue through Google's advertising program are heaping praise on recent changes, while some advertisers complain of increased costs.

Google last Tuesday changed the way advertisers using its AdWords program bid on keywords, creating a minimum bid for each one based on a quality score it determines for the keyword.

Google's policy statement says the change allows advertisers to resurrect keywords that previously had been disabled because of low click-through performance.
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Read More/Source: CNet

Aug 23, 2005, 05:57 PM	#1
Vikingod Int'l Fish Liaison Join Date: Jul 2004 Location: By the light of lamp I sit and type... Posts: 16,197 Rep Power: 112 System Specs	Google changes irk advertisers, please publishers Publishers who have seen a bump in revenue through Google's advertising program are heaping praise on recent changes, while some advertisers complain of increased costs. Google last Tuesday changed the way advertisers using its AdWords program bid on keywords, creating a minimum bid for each one based on a quality score it determines for the keyword. Google's policy statement says the change allows advertisers to resurrect keywords that previously had been disabled because of low click-through performance. __________ Read More/Source: CNet