EA invests big in the future

Vikingod · Aug 24, 2005, 09:22 PM

Last week, Electronic Arts announced that in just seven days it had sold 1.7 million copies of the new, $50 edition of its "Madden" video football game. It was the best first-week of sales in the 16 years EA has sold the hit game, which is named after John Madden, the popular Monday Night Football announcer and former Oakland Raiders coach.

Dial back to last December. EA stunned the gaming industry when it paid a reported $400 million to the National Football League for exclusive rights to include the NFL players, sights and sounds that enliven the "Madden" games. The deal essentially means rivals such as Microsoft, Midway, Sony and Take-Two Interactive Software are shut out of NFL football.
__________
Read More/Source: C|Net

Aug 24, 2005, 09:22 PM	#1
Vikingod Int'l Fish Liaison Join Date: Jul 2004 Location: By the light of lamp I sit and type... Posts: 16,197 Rep Power: 112 System Specs	EA invests big in the future Last week, Electronic Arts announced that in just seven days it had sold 1.7 million copies of the new, $50 edition of its "Madden" video football game. It was the best first-week of sales in the 16 years EA has sold the hit game, which is named after John Madden, the popular Monday Night Football announcer and former Oakland Raiders coach. Dial back to last December. EA stunned the gaming industry when it paid a reported $400 million to the National Football League for exclusive rights to include the NFL players, sights and sounds that enliven the "Madden" games. The deal essentially means rivals such as Microsoft, Midway, Sony and Take-Two Interactive Software are shut out of NFL football. __________ Read More/Source: C\|Net