Iria

Think of 18- to 34-year-olds as generation WHOIS. They live on e-mail, communicate via instant messaging, change ringtones on their cell phones at the drop of a baseball cap (turned backward, naturally), play video games, download music (sometimes they'll even pay for it), get more of their news from the net than TV and print, experiment with podcasting, read and write their own blogs and access RSS feeds.

Most of all, they expect to customize their entertainment experience. How else to explain the market for customized ringtones, which last year exceeded $2 billion worldwide, most of it skimmed from teens and twenty-somethings willing to shell out a couple of bucks for a snippet of 50 Cent?

In short, they are technology consumers. Early adopters. Tastemakers and trendsetters. Yet none of the big cell-phone providers like Sprint, Verizon or Cingular has addressed this market exclusively, even though members of gen WHOIS are among their most steadfast customers.

This is where Amp'd Mobile comes in. Launching in the next few months, Amp'd touts itself as the first wireless service provider to target young adults. Actually the company sees itself more as a provider of entertainment than a traditional cell-phone company.
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Read More / Source: Wired News