What Blogs, Podcasts, Feeds Mean to Bottom Line

Iria · Aug 25, 2005, 11:56 PM

The average consumer of blogs, RSS/XML feeds and Podcasts is male, earns big bucks and, in the case of Podcasts, is a youngster—all good to know if your company is thinking about jumping into the blogosphere, according to new research from Jupiter Research.

That's an elite group to market to, but it's a tiny group. In a June survey of some 4,000 Internet users, Jupiter found that over the past year, only 11 percent had read a blog monthly or more frequently. While that's a small percentage, it does show healthy growth; in 2004, for example, only 6 percent of those surveyed regularly read blogs.

Those who are hooked into Podcasts are an even smaller group, with only 7 percent of those surveyed having downloaded or listened to a Podcast regularly in the past year. RSS or XML feed junkies are the most elite group, with only 3 percent of respondents reporting that they regularly receive information through these channels.
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Read More / Source: eWeek

Aug 25, 2005, 11:56 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	What Blogs, Podcasts, Feeds Mean to Bottom Line The average consumer of blogs, RSS/XML feeds and Podcasts is male, earns big bucks and, in the case of Podcasts, is a youngster—all good to know if your company is thinking about jumping into the blogosphere, according to new research from Jupiter Research. That's an elite group to market to, but it's a tiny group. In a June survey of some 4,000 Internet users, Jupiter found that over the past year, only 11 percent had read a blog monthly or more frequently. While that's a small percentage, it does show healthy growth; in 2004, for example, only 6 percent of those surveyed regularly read blogs. Those who are hooked into Podcasts are an even smaller group, with only 7 percent of those surveyed having downloaded or listened to a Podcast regularly in the past year. RSS or XML feed junkies are the most elite group, with only 3 percent of respondents reporting that they regularly receive information through these channels. ___________ Read More / Source: eWeek