Rio Exits MP3 Player Business

Iria · Aug 26, 2005, 09:16 PM

Facing increasing market pressure, D&M Holdings, the company that owns the Rio digital music player brand, announced that it would be exiting the market at the end of September.

D&M will continue to hold the rights to the Rio brand name and could re-enter the market as it still has access to the MP3 technology it sold in July to SigmaTel.

As with many companies attempting to compete with Apple's ubiquitous iPod, Rio found it difficult to stay competitive without spending a good deal of capital. Creative has found similar roadblocks; earlier this month it reported a much wider loss than expected due to pressures from Apple.
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Read more / Source: BetaNews

Aug 26, 2005, 09:16 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Rio Exits MP3 Player Business Facing increasing market pressure, D&M Holdings, the company that owns the Rio digital music player brand, announced that it would be exiting the market at the end of September. D&M will continue to hold the rights to the Rio brand name and could re-enter the market as it still has access to the MP3 technology it sold in July to SigmaTel. As with many companies attempting to compete with Apple's ubiquitous iPod, Rio found it difficult to stay competitive without spending a good deal of capital. Creative has found similar roadblocks; earlier this month it reported a much wider loss than expected due to pressures from Apple. __________ Read more / Source: BetaNews