'Hurban' market a prime target for ring tones

Iria · Aug 29, 2005, 01:46 PM

The next growth spurt in the ring tone market very likely will have a Latin flavor.

With few exceptions, ring tones have remained largely a medium for hip-hop and R&B music, because of those genres' popularity and the wide acceptance of wireless services within hip-hop culture. Such hip-hop acts as 50 Cent, Snoop Dogg and Lil Jon regularly dominate the Billboard Hot Ring tones chart.

But wireless operators are seeking new areas for growth and see the urban Hispanic market--dubbed "hurban"--as a prime target.

"What we're trying to do is expand the market for who buys ringers," says Colleen LeCount, ring tone product manager for Sprint. "It's not just about hip-hop anymore."
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Read More / Source: News.com

Aug 29, 2005, 01:46 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	'Hurban' market a prime target for ring tones The next growth spurt in the ring tone market very likely will have a Latin flavor. With few exceptions, ring tones have remained largely a medium for hip-hop and R&B music, because of those genres' popularity and the wide acceptance of wireless services within hip-hop culture. Such hip-hop acts as 50 Cent, Snoop Dogg and Lil Jon regularly dominate the Billboard Hot Ring tones chart. But wireless operators are seeking new areas for growth and see the urban Hispanic market--dubbed "hurban"--as a prime target. "What we're trying to do is expand the market for who buys ringers," says Colleen LeCount, ring tone product manager for Sprint. "It's not just about hip-hop anymore." __________ Read More / Source: News.com