Sony Starts Build-to-Order PC Sales in Japan

Iria · Aug 31, 2005, 06:07 AM

Japanese customers may now buy a built-to-order Sony PC, including a new model of the company's VAIO T, Sony said Tuesday.

The new service is an attempt by Sony to win customers away from major PC retailers and comes at a time of increasing competition in the local market. Sony can make more money by selling PCs to users directly than by selling them through retailers, said Junji Tsuyuki, senior product producer at Sony's IT and mobile solutions company.

At present, direct sales through Sony's Web site account for roughly half of all the PCs it sells in Japan. The Japanese manufacturer hopes the new service will help it to boost that share, although it would not say by how much.

The service, branded "VAIO Owner Made," will be aimed at high-end PC users. Sony has no plans at present to extend the offer outside Japan, said Tsuyuki.
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Read More / Source: PC World

Aug 31, 2005, 06:07 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 87	Sony Starts Build-to-Order PC Sales in Japan Japanese customers may now buy a built-to-order Sony PC, including a new model of the company's VAIO T, Sony said Tuesday. The new service is an attempt by Sony to win customers away from major PC retailers and comes at a time of increasing competition in the local market. Sony can make more money by selling PCs to users directly than by selling them through retailers, said Junji Tsuyuki, senior product producer at Sony's IT and mobile solutions company. At present, direct sales through Sony's Web site account for roughly half of all the PCs it sells in Japan. The Japanese manufacturer hopes the new service will help it to boost that share, although it would not say by how much. The service, branded "VAIO Owner Made," will be aimed at high-end PC users. Sony has no plans at present to extend the offer outside Japan, said Tsuyuki. __________ Read More / Source: PC World