Sports fans may soon be wondering whether their "shares'' in 49ers quarterback Tim Rattay are falling or whether they should add Raiders wide receiver Randy Moss to their portfolio.
That's because a San Mateo startup called Protrade Inc., which has key backing from well-known sports figures such as Brent Jones, Jeff Moorad, Bill Walsh and Jerry West, plans to launch an online venture that assigns a value to pro athletes as though they were publicly traded companies."It's much more similar to a sports stock market than a fantasy sports league,'' said Protrade co-founder Mike Kerns. The other co-founder is Jeff Ma, onetime member of the infamous team of blackjack players from the Massachusetts Institute of Technology, which devised ways to beat Las Vegas casinos.
Kerns and Ma plan to open the firm's Web site, at
www.protrade.com, to the public today.
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SFGate
Sep 20, 2005, 02:30 AM
