Fraud Sinks Subway's Sub Club

Iria · Sep 21, 2005, 05:09 PM

For years, Subway regular Brandy Littleton kept business-size cards with tiny stamps on them in her purse. She loved the Sub Club, a reward system that allowed studious customers to earn free meals every time a card filled up with stamps.

"I eat here all the time," she said. "It made sense. I collected them for years, and I was upset when they were gone."

A few months ago she learned that her collected fortunes had become worthless. The Sub Club was phased out, and the San Bernardino, California, woman found herself paying full price every time she wanted a sandwich artist to prepare her a meal.
It was a situation clerks have faced again and again: customers upset by the discontinuation of rewards programs at franchises. But business owners say the programs simply cannot continue.

The reason: fraud.

In a world of home laser printers and multimedia PCs, counterfeiting has become increasingly easy. With materials available at any office supply store, those with a cursory knowledge of photo-editing software can duplicate the business-card-size rewards cards once punched at Cold Stone Creamery or the stamps once given out at Subway sandwich shops.
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Read More / Source: Wired News

BWX · Sep 21, 2005, 08:29 PM

We used to do get those.. never even thought of trying to rip subway off making our own tickets.

After we moved to a new apartment we went to the subway near the house and there were flies all over so I haven't eaten at any Subway in a couple years.

Sep 21, 2005, 05:09 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 87	Fraud Sinks Subway's Sub Club For years, Subway regular Brandy Littleton kept business-size cards with tiny stamps on them in her purse. She loved the Sub Club, a reward system that allowed studious customers to earn free meals every time a card filled up with stamps. "I eat here all the time," she said. "It made sense. I collected them for years, and I was upset when they were gone." A few months ago she learned that her collected fortunes had become worthless. The Sub Club was phased out, and the San Bernardino, California, woman found herself paying full price every time she wanted a sandwich artist to prepare her a meal. It was a situation clerks have faced again and again: customers upset by the discontinuation of rewards programs at franchises. But business owners say the programs simply cannot continue. The reason: fraud. In a world of home laser printers and multimedia PCs, counterfeiting has become increasingly easy. With materials available at any office supply store, those with a cursory knowledge of photo-editing software can duplicate the business-card-size rewards cards once punched at Cold Stone Creamery or the stamps once given out at Subway sandwich shops. __________ Read More / Source: Wired News

Sep 21, 2005, 08:29 PM	#2
BWX unplugged Join Date: Nov 2002 Location: USNY Posts: 19,665 Rep Power: 109 System Specs	We used to do get those.. never even thought of trying to rip subway off making our own tickets. After we moved to a new apartment we went to the subway near the house and there were flies all over so I haven't eaten at any Subway in a couple years. __________________