MTV to use Warner music videos for mobile phones

Iria · Sep 27, 2005, 12:28 AM

NEW YORK (Reuters) - MTV Networks on Monday said it would license Warner Music Group Corp.'s music video catalog to create programming for mobile phone networks worldwide, featuring videos by such performers as Green Day, Sean Paul and Twista.

MTV plans to create short programs based on shows like "Driven" and "You Oughtta Know" on VH1, and programming designed for high-speed Internet users.

The pricing for the service will be determined by the mobile network. It will be available either by subscription or on a video-on-demand basis.

Warner is the first of the major labels to sign a mobile deal with MTV. "We're moving forward and we hope to announce some other deals with music providers in the future," said MTV Networks Chief Executive Judy McGrath.
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Read More / Source: Reuters

Sep 27, 2005, 12:28 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	MTV to use Warner music videos for mobile phones NEW YORK (Reuters) - MTV Networks on Monday said it would license Warner Music Group Corp.'s music video catalog to create programming for mobile phone networks worldwide, featuring videos by such performers as Green Day, Sean Paul and Twista. MTV plans to create short programs based on shows like "Driven" and "You Oughtta Know" on VH1, and programming designed for high-speed Internet users. The pricing for the service will be determined by the mobile network. It will be available either by subscription or on a video-on-demand basis. Warner is the first of the major labels to sign a mobile deal with MTV. "We're moving forward and we hope to announce some other deals with music providers in the future," said MTV Networks Chief Executive Judy McGrath. ___________ Read More / Source: Reuters