Iria

TOKYO--Japan's Pentax said on Wednesday it has tied up with a unit of South Korea's Samsung Electronics to jointly develop digital single lens reflex (SLR) cameras, aiming to pool resources and cut costs.

The deal will allow Samsung to make a full-fledged entry into the fast-growing market for digital SLR cameras, which are generally more expensive, use interchangeable lenses and offer better performance than simple point-and-shoot compact models.

It also marks the latest alliance between traditional camera makers and electronics firms in digital SLR models following similar deals between Olympus and Matsushita Electric Industrial, and Konica Minolta Holdings and Sony Corp.

Pentax said it and Samsung Techwin would work together on developing entry-level and middle-range digital SLR models that sell for under $1,750 (200,000 yen). Each company plans to market the cameras under its own brand.
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Read More / Source: News.com