TiVo buries the VCR

Iria · Oct 15, 2005, 12:33 AM

TiVo hosted a mock funeral for the VCR on Friday as part of a promotional sales event for its digital video recorders, highlighting the expanding role of emerging DVD formats.

The funeral service, which coincided with the opening of the Digital Life consumer technology event in New York, also featured a eulogy and a casket overflowing with VCR tapes.

"Today we're officially saying farewell to the VCR, goodbye to the flashing 12:00, sayonara to a product that broke new ground in home entertainment when it came to playing movies but fell far short of making it easy for consumers to record and play back television programs," said TiVo Vice President Katie Ho.

TiVo's digital video recorder (DVR) and service lets users pause live TV and record broadcasts.

People at the event were able to get a 40-hour TiVo Series2 device for free if they traded in an old videotape and signed up for a subscription plan. The company's lowest-priced boxes retail for $49.99 with a rebate. A one-year subscription goes for $12.95 per month or a one-time payment of $299, which is good for the life of the box. TiVo is also offering consumers three months of free TiVo service with all TiVo box purchases made at Best Buy stores between Oct. 14 and Oct. 16.
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Read More / Source: News.com

Oct 15, 2005, 12:33 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 87	TiVo buries the VCR TiVo hosted a mock funeral for the VCR on Friday as part of a promotional sales event for its digital video recorders, highlighting the expanding role of emerging DVD formats. The funeral service, which coincided with the opening of the Digital Life consumer technology event in New York, also featured a eulogy and a casket overflowing with VCR tapes. "Today we're officially saying farewell to the VCR, goodbye to the flashing 12:00, sayonara to a product that broke new ground in home entertainment when it came to playing movies but fell far short of making it easy for consumers to record and play back television programs," said TiVo Vice President Katie Ho. TiVo's digital video recorder (DVR) and service lets users pause live TV and record broadcasts. People at the event were able to get a 40-hour TiVo Series2 device for free if they traded in an old videotape and signed up for a subscription plan. The company's lowest-priced boxes retail for $49.99 with a rebate. A one-year subscription goes for $12.95 per month or a one-time payment of $299, which is good for the life of the box. TiVo is also offering consumers three months of free TiVo service with all TiVo box purchases made at Best Buy stores between Oct. 14 and Oct. 16. ____________ Read More / Source: News.com