On a billboard alongside a busy San Francisco boulevard, above a restaurant called "My Tofu House," a message aimed at young Asian-American voters is helping break new ground in political activism.
"Register to vote," reads the advertisement, which looks more like an ad for a hip new Nokia phone than a public service message. "Text 'IVOTE' to 80837."
The campaign, jointly produced by a new nonprofit called
Mobile Voter and the city's Chinese-American Voter Education Committee, is one of the first in the United States to take the surge of political activity that has emerged around e-mail and the Web and move it wholly to the cell phones that are appearing in more and more pockets.
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