Iria

Technology company TransGaming has announced the release of SwiftShader, a software-based rendering product that enables the use of 3D graphics in PC games and applications without the cost and complexity of dedicated graphics hardware.

Oberon Media, a major publisher of casual games and the leading global provider of casual gaming solutions, has also announced that it has licensed SwiftShader for integration into its future titles.

"A large percentage of casual games players have no interest in spending money on the latest graphics card," said Scott Bilas, Director of Product Development, Oberon Media. "One of Oberon's missions is to expand the overall size of the casual gaming market. By including SwiftShader in our future titles, we will have the freedom to design and sell more appealing graphics-oriented game titles to a much broader market base."
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Read More / Source: Gamasutra
A Demo is available here